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In the growing sea of social media, knowing which sites to use can be intimidating, So you sign up for them all. Keeping up to date on all your social media sites can be a full time job.
As a artist, which sites make the most sense for you to use?
Twitter, Facebook, BeBo, Reverb Nation, Ping???the list goes on and on.
My mom always said, never to put all your eggs in one basket. And quite honestly, there isn’t a decent social media site out there to support the world community, so you need to ask yourself
where are my fan's hanging out? You don't know?
Let’s look at the number of SOCIAL MEDIA NETWORK options out there:
27 top sites w/ more that 1 milllion in the US
61 Video sites in the US (some are highly specialized, and not all relevant to your needs)
31 press release sites in the US
171 article sites in the US (see my comments on the video sites)
· Facebook has 500 million active users & growing.
Within FB 300,000 businesses have pages.
Whether you love or hate Facebook, those are some pretty amazing numbers!
- Twitter 175 million active users
- Myspace 100 million and shrinking.
You read it right. Shrinking.
MySpace has had a $70 million drop in revenue, and traffic is plummeting.
Several factors I think contributed to this.
- Facebook’s success
- Over saturation of Ad’s on MySpace.
(when you are logged on to your Myspace page you feel like your being assaulted by ads).
Myspace in a failing effort to bail out the sinking ship, has announced they will FINALLY intergrate status updates to Facebook and Twitter.
I think despite efforts to revamp the site, and late to market integrations, you can soon say goodbye to Myspace.
LOSING ALL YOUR FRIENDS?
So what are you going to do when 1200 of your closest friends disappear forever?
Do you have their email addresses? I hope so.
I would direct my fans AWAY from MySpace
And onto YOUR website, and onto your mailing list so YOU can control your content, and viewer experience. Do you really want your fans blasted with ads on how to bling their page so it runs even slower?
WHAT ARE THE SITES TO WATCH?
What’s the next thing, (wish I knew, I would be rich!)
Focus on the sites that will give you the most bang for the buck, and integrate them to your website ( click on the word website- you wil note on my home page I link to my twitter / facebook accounts, and have a blog feed).
Reverb Nation, Ping, ??? the later, Apples network. it’s a unknown right now, do you use it? what do you think? Tell me what other social media networks are working for you?
(give me your thoughts in the comment section)
WHAT ABOUT YOU?
Every artist has a uniqueness about them. A quality that makes them like no other, I like to draw attention to your uniqueness, along with the familiar thing so your friends / fans have a connection to you.
When “your brand” and your messages to your “friends”/ fans are clear THEN you start seeing the benefits of social media. We will discuss content in another post.
if you need help defining or refining your social media strategy, then lets talk!
=Tamra=
Providing business solutions for creative minds
www.tamraengle.com
References:
www.tamraengle.com
Bobby Owsinski –www.Bobbyownsinski.com
http://www.techxav.com/2010/03/19/if-facebook-were-a-country/
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