Saturday, March 26, 2011

Express yourself & move ahead!

If you are a artist, you create, and are filled with the desire to express yourself.
You find inspiration all around you, from, people, places, and the everyday things that cross your path. 

 You hope and feel that the product(s) that you produce, whether it is music, textile, or other forms of physical art, will resonate and ideally inspire others.

 From the dream that inspires, to the realization of your completed project
 It can be a  long,   b u m p y  road.

  • Not sure where to start?
  • Do you get stuck?
  • Worry about obstacles in the way?
Fears? focus on perfection? money?  kids, what others think?
Are you a person that comes up with tons of idea’s that never get off the ground?  Or do you start projects and just never seem to finish them?

Everyone at some time, has something that stops them from moving forward.

 In my Understanding and reclaiming balance posting, I offer  one of the ways you can take a first  step to remove obstacles that are keeping you  from fully expressing yourself in the world. While enjoying time with other creative individuals just like you.  

I'm looking forward to seeing you there!



Recommended Reading:

Stop Living Your Job, Start Living Your Life: 85 Simple Strategies to Achieve Work/Life Balance

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Saturday, March 12, 2011

Outdoor adventure series for creative minds

Do you find yourself ever saying:

I don’t have time to do everything I want. 

How come I feel like I am working harder, but still not getting things done?


I can’t believe another relationship didn’t work out…

Why is my work not getting noticed?  My work is better than theirs’?

I have so many great ideas, I just don’t know what to work on next?

Do you feel frustrated?  Tired?   Like you’re ready to throw in the towel?

These are signs of imbalances in your life. With more and more technology, more competition creating distractions along the way, and without balance and organization, it’s very easy to feel like your not achieving what YOU want.

I am introducing an outdoor adventure series for creative minds, offering you a holistic approach to your business, your life and personal and professional relationships, to help you stay healthy, grounded, and balanced.

In addition to providing you with useful tools that you can use to achieve more, you will learn how these tools will help you have success in relationships that are important to you.

Taking you out of your daily grind and into our outdoor playground, providing your Body, Mind and Spirit with an energizing , fulfilling experience with other creative individuals just like you.

Our April adventure will involve exploring the tide pools and  Harbor Seals of the 

Fitzgerald Marine Reserve.  

Learn about the delicate ecosystems and residents that live in this beautiful reserve.  

Harbor seals (who are nesting w/ their pups Feb-May), Sea Anenome’s, Star Fish, Octopus, Crabs, Rock boring clams and  if we are lucky meet the lemon nudibranch!

After our exploration, we will enjoy lunch during a workshop and discussion.  Understand how the “ripples of imbalance” can create havoc in your personal and professional relationships, and when they are left un-resolved, how the imbalances create barriers to you and your success.

Using examples from our tide pool adventure, learn techniques and tips that will allow you to focus on achieving or re-claiming balance in your own life.

After lunch we will climb 160 steps and take a .50 mile hike on the bluffs above the tide pools to reflect on “where we have come from” and share the excitement  that lie ahead.

Outdoor Adventures for Creative Minds
April 10th  9:30-2:30  
Limited to the 15 prepaid  guests*

$40 Early Registration       PURCHASE NOW  
              *$50 April 1st

Schedule of events:

9:30 meet at Fitzgerald Marine Reserve parking lot (Parking is limited, please carpool!)
Walk down to the beach and drop off our lunch blankets and packs.

10:00-12:00 Explore the Tide pools and learn about the residents who live and visit there- and how we impact one another.

12:00-1:00 Enjoy your brown bag lunch- and our workshop discussion on Achieving and Reclaiming Balance in your Life

1:30- 2:30 Climb to the trail above the tide pools to  enjoy the .50 mile  walk on the bluff above the Marine Preserve back to our vehicles.

Note: This event is ideal for adventurers who enjoy moderate terrain.  There are 160 steps down (then back up) to the beach at Seal Cove. 
The tide pool reef is a rocky, wet, with uneven surfaces.  Study shoes and watching where you walk is very important for your safety and the safety of the animals that live there.

The Walk on the bluff is a level path with panoramic views (if it isn't foggy)- make sure you have your camera or binoculars to see the nesting animals. It is Awesome!

Important things you should bring:

Moss beach offers diverse weather systems,  spring weather can be cool, foggy or  damp on a spring day. 
 Dress in layers, keep in mind you might get wet (fleece and wool are great!)  Bring a warm jacket (just in case) and having some dry items in your car to change into.

Water bottle *(we will be out 4.5 hrs)
Brown bag lunch  / Snack
Sturdy shoes: The reef is rocky and uneven, and your feet may get wet- (Tennis shoes,  Vibram / reef walkers, or Teva’s type shoes are  recommended)
We will also be on a compact path and in beach sand.
Hat or visor
Sunscreen / lip balm
Towel or blanket to sit on during lunch
Binoculars / Camera
Change of dry clothing / shoes/socks (for after tide pool)

From Hwy 1 N or S drive west on California St turn right into parking lot

7 miles north of Half Moon Bay, or 21 miles south of San Francisco
Located west of Highway 1  Take California Avenue off Highway One in Moss Beach. The reserve’s main entrance is at the end of California Avenue.  Allow 45 minutes to reach the reserve from the intersection of Highways 280 and 92 Parking is extremely limited and carpooling is necessary.
*There is a restroom and drinking fountain in the parking area, which is not easily accessible during our adventure. 

If you have any questions you can email Tamra at
To join the mailing list to find out about upcoming events to help you be your best, you can sign up HERE

I am really looking forward to sharing one of my favorite local  adventures with you!



"Providing business solutions for creative minds

Please note that if inclimate weather occurs paid adventurer's will be  notified and the event will be rescheduled.

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Wednesday, March 9, 2011

You want what your fans want!

This is part of my  growing your fan base  series:

You get tons of email  every day right?  Between social media sites, and personal email.  Think about your fans,  they are in the same boat with you.

On a almost daily basis I often delete 20+ emails without opening them. I realized many of them were from artists who have decided to add me to their “mailing list” after meeting at a conference or show.

You have probably  seen emails just like them, telling you  all about their show that week, day, or month. 
When scanning the email there is no “unsubscribe” option on the email, because it is a email not a newsletter. 

Do you get these? 
You know you didn’t subscribe to a list but you get the email anyway? 

Do you send email like this?      Not sure?  

The Consumer protection agency states there are specific rules that apply to “ any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service,”
If you are promoting a product or service (that includes a show, performance, event, or happening) then you must follow the guidelines requiring you to comply with the law or face penalties of up to $16,000!!!

If you are mailing out to more than 10 people a month and those 10 people are not your family?  You need to have a professional newsletter that gives your recipients the option to “subscribe” and to  “unsubscribe”  It is probably one of your most valuable tools to have as a artist.

 Simply think about how you feel when you receive unsolicited email.
That is how your  collegues, or friends feel as well.  Yes, it's exciting you want lots of people to know about what your doing, but you also don't want to  have your colleges be in the  awkward position of having to ask you to not email them.  Remember, individuals must have signed up at some point to receive information about you,  Also remember, peoples needs and interests change,  don't be bummed if someone unsubscribes,   your mailing list is a reflection of your fans that  you want to come to shows, opening,  and buy products from you. Not individuals who do not. 

 What  service to use?

 SociaI Media  sites like Reverb Nation, &  Sonic Bids- offer newsletter services, but they control  the email list  not you.
Remember, your email list is GOLD, You always want to control the access to your fan mailing list. Remember, If the social media site goes away, so do your fans.

There are tons of great  newsletter services out there to use,  If you are getting a newsletter from a artist that you really like,  scroll down to the bottom of the letter and see who their newsletter host is.  Check out the various services offerings, 
  Most services offer tiered subscription services that allow you to pay a monthly fee  for a number of emails each month, generally you are paying $10-15 a month to have 500-600 email addresses.  You also want to have access to reports to see who are reading your newsletters, this is where you get specific data about who YOUR fans are.

You get customized templates, you own your list, and your fans can subscribe or unsubscribe as their needs change:

Popular services that are easy to use, offer reporting, tracking, and support:  Create, send and track html email newsletters. Include pre-written articles or custom article content. – Users can send newsletters in HTML format, which makes e-mail marketing easy. Newsletter templates, email mktg, reporting.

Do you have a favorite newsletter service you use?  Do you use one listed? 
Let me know!


Tuesday, March 1, 2011

The song remains the same

Changing with the industry:

When I was a kid we would camp out at the local record stores for HOURS to be first in line for tickets and the recordings of our favorite artists.

The internet and how people consume media- has transformed business industries and our daily lives.  The recording industry has undoubtedly seen the biggest transformation within the entertainment industry.

 Major labels have gone under, artists and industry pro’s are scrambling to figure out how to revamp the way they do business, and the way those  businesses are monetized.

Berkeley College of Music’s Development center compiled a study of industry related salaries, which shows the reality of the working musician and music industry professionals.  Keep in mind with the high influx of freelance professionals in many of these fields, most in these fields  will attest to it being very difficult to achieve a full years salary in today’s market.

Music makers traditionally have been looking at music from where it is sold,
at shows, from the trunk of your car, or digital retailers like iTunes, CD Baby, etc.. 
Many artists find themselves in the eternal cycle of creating  CD’s and selling them. 
Have you considered changing your view point to:

Where music is used:
Here you start to see much broader applications and audiences for your music, as well as career options you might not have considered. 
Today, multi million dollar studios are being replaced by “home-desktop” studio’s the music creator pool has grown exponentially, and not always in a good way.
Hundreds of thousands of micro-entrepreneurs have popped up on the entertainment landscape. Getting quality music heard above the noise is much more of a challenge.  Despite how much the industry changes,

Key point remains the same:

1) You still must have great songs & performance.

2) Having excellent communication skills, being punctual, and having a positive attitude so people WANT to work with you. 

3) Demonstrating your “business” is healthy & growing- this shows potential investors, like managers, agents, merchandising , & promoters why they should do business with you.

4) Having a business development team helping you with roles like-Branding, Strategy, Social Networking, SEO (search engine optimization) and Content distribution move you above the noise. 
The big  difference is in a Indie landscape the artists are footing the bill up front vs. the labels who for decades acted as the bank extending “credit” to artists  who then had to re-coop the costs.

Creative fan engagement:

Today you know the mega stars that have used this strategy successfully, Lady Gaga, Justin Bieber are a couple, but they represent the top 3% of the market, how about the emerging successes of bands  like OK-Go, Yeah Yeah Yeah’s , & Arcade Fire- who brilliantly utilized technology in their video wilderness downtown, for many music listeners the HTML5 interface gave them their first interaction with Arcade fire.  In 5 minutes, the band took viewers back to their HOME, think home and apple pie, people LOVED it.  Of course  being 1st to market with that incredible fan engagement tool resulted in industry acknowledgement by sending them home with a  Grammy.

  Using technology in creative ways to create fan engagement are critical to the success of any artist.

What unique way are you using a business strategy to engage your fans and grow your business?  I would love to hear about it in your comments below.


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