Thursday, February 23, 2012

Rowing the boat in the same direction (Pt 4 of series)

During the month of February, I am featuring additional ways you can get more visibility as a Indie Artist.

Are you rowing the boat in the same direction as everyone else?
I am not suggesting you alter your rebellious ways in any way, or to cave to conformity.
I am suggesting that as you grow your creative business, you soon discover you need help! Volunteers, which may start out being your girlfriend or boyfriend,  or band mates sweat and  hard work,  eventually grows to others in your network that  that want to help you.

This is your opportunity to  build your “A” team who will be key to helping you get to your final destination for a long or short term project.
To help keep everyone sane, and contain costs, you want to get everyone in the boat rowing in the same direction.    What Can you do? 


Your network, is the  key to your growth and success!  Are you actively connecting with new people?  and reconnecting with folks you haven't seen since before the holidays??  Check in with your creative friends and connect with others doing what you love to do.  Then, watch how your audience of supporters grows!

There are numerous events to perform, raise money, honor a business or individual who is a community supporter.  The individuals and organizations that are passionate about the same things you are, will be more likely to be interested in what it is you are doing.   Besides you are helping others, nothing but good can come from that!

If your searching for a organization to support?

My Favorites include:

In this post   I share the important legal reasons you should have a newsletter platform vs just email and how not to  be tagged as SPAM! 

Content for your newsletter should include:

Your upcoming performance calendar, (include a link to purchase  tickets for the show)
If your on Tour share behind the scenes video while your driving, or rehearsing before the show,   Like this great video with musical artists Coyote Grace and the Indigo Girls

 Announce contests that include your fans so you can interact with them.     I like to suggest events that help others-

Harry Connick in New Orleans after Katrina
Connect with your local chapter of Habitat for Humanity- ask them if they would mind if you invited your fans to meet on a upcoming construction day, to help HfH build a home?
Coordinate a date, and invite your fans down to roll up their sleeves with you.  The good news is you don't have to wait for a natural disaster, If you are able to handle tools and enjoy physical work it is  a awesome opportunity to help some one less fortunate than you by doing something really cool with your fans!
Talk about connecting! 
I bet you will also see those faces at your next show, (probably helping you load your gear in!)
 *Try this during a tour to break up the monotony of being on the road, you'll sleep REALLY well I promise!

 Create as many fun different ways to connect with your  fans and share your musical journey with them .
  Often missed tip:Don't forget to Include LINKs if you are showcasing a new song or cd you want people to buy!

Collaborate on a upcoming project:  
You build a much stronger art community when you work together,  Partner with other artists to host events, Shows, or tours your blended audiences with another creative partner and host a benefit, show or tour. 
There is power in numbers, work together, divide the tasks, and be prepared to work HARD!

Realistic Expectations: 

 Getting visability is a expensive business, in 2011 New artists expecting to compete on the charts were working with budgets over $1million US dollars.
If your a Superstar, Then plan on spending about $4.6million.

To seriously compete professionally and make a living wage in your home town, or region You need a dedicated  budget toward developing your business, next project, and promotion of your new projects.

A professional  can help answer your questions,   put together a plan, budget, and network development recommendations  Which will save  you money, time, and avoiding unexpected expenses will all keep you in high spirits as you move forward.

What are ways you have successfully connected with your fans, share them with us in the comment selection below!

Tamra Engle is a independent music business strategist based in the S.F. bay area she is available for private consultations  to help you develop your independent music business, & manage a balanced creative lifestyle, regardless  where you live in the world, You are only a skype and email away.   You can read more about her and join her mailing list at  you can email her at

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