Monday, September 19, 2011

The magic 3 p's in Marketing

Ask yourself what are the things that bring you emotional fulfillment?
If you’re a artist certainly your “art”, what ever medium it manifests itself in-  music, painting, writing, film, are at the top of the list.

Having a successful marketing campaign for your creative business   means you must have the  magic 3 p’s as part of your marketing strategy.

Passion, Purpose, & Product.

Passion: Connecting with your own unique “higher purpose” whether it is raising money for your favorite local charity, ending poverty, or bringing awareness about a service need in your community. 
Including your “emotional fulfillment in your entertainment helps define who you are as a individual brand.  Don’t try to be an advocate for every cause, pick a theme and focus on it.

Purpose:  This is how a creative business defines what it does; it builds loyalty within your organization, and establishes trust with your customers because they see their values in action.  This Purpose helps transform your creative business into an organization with a cause, and individuals will do incredible things to support a cause.

Product:  When you package your “purpose” into your product you have just positioned yourself ahead of the competition. You have given your creative brand a personality and a human characteristic that will resonate with your customers, which will help you, identify very specifically who your “fans” are and help you grow as you connect to your higher purpose.

What are the 3p’s in your creative business?  Let us know in the comments below so more fans can connect with what your doing!

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