Monday, July 25, 2011

Preparing your business for a cross country trip

To have a successful business, ANY business, YOU have to work REALLY HARD.
If your business involves YOU or a small group of individuals who create the product you produce, You figure out very quickly that there is more work than  2,3, or even 4 people can do full time.  

Outlining the direction you are moving as you head toward you final destination,  & the resources you are going to commit to moving toward this destination. is called a strategic plan.

 If your desire  is to have a business where you make a living wage doing the creative thing that you love, then you need to have your business organized so you can succeed in doing that!
ANY successful business needs capital.  You have to be able to finance your business, for it to be healthy and grow.   Just imagine driving on a cross country trip with no map, no gps, or no fuel..... You are not going to get far.   

There is no room to “just throw it out there and see what happens”-  the work doesn't stop when you record the demo, or book the show....if that is your current plan how is that working for you?    To attract potential investors like- gallery owners, publishers, labels,  when they see you have a organized well run creative business THEY COME TO YOU. 
 If that isn't happening, then your next step should be to schedule a consultation with a   experienced business professional. Investing in the right person to  be part of your team,  will help you be prepared for the "cross country trip" providing you with a map  & GPS to assist you with your strategic planning & fuel  in the car to move you and your organization  toward your final destination.  

Recommended reading:
Outliers: The Story of Success    
In the book you will learn:
The Beatles performed live in HamburgGermany over 1,200 times from 1960 to 1964, amassing more than 10,000 hours of playing time BEFORE they ever came to America- to be "overnight sensations"  (that is more than most bands play in their entire careers!).

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