|Are you juggling your Social Media?|
Most artists I speak to regardless of their mediums -music, paint, sculpture, photography
have realized that having a social media presence is a necessary part of their promotional program if they expect to make a consistent living.
Then, they proceed to bad mouth the social media site(s) for not respecting their privacy and not bringing them thousands of product buying customers. Honestly, is that that the social media platforms fault? Or yours for not knowing how to properly use the free promotional tool?
Your social media program is only effective with good content that your people care about reading. Remember the consumers drive social media not the sellers, so you need to give YOUR people what they want or they ignore you and go away.
Trying strategies that mainstream acts like Radiohead or Coldplay are using are not the tools YOU as a new or emerging artist need to employ since these bands already have a massive fan base. What you need to focus on is creating your own fan base of loyal, product buying customers.
If your a newbie to the social media world where do you connect? Do you have to connect with all the platforms? what do I say? when do I say it? and how the heck does this site work?
Most of these sites encourage you to "friend" or grow your list of followers, are you targeting your customers? If you haven't already read 1,000 True Fans this can help you start thinking about who "your people" are.
WHICH SITES TO USE?
Each of these sites all have different business models toward privacy and disclosure.
Facebook is frequently making modifications to their privacy guidelines and they suggest you only friend your friends and family. While on the right side of your page they strongly encourage you connect to someone who ISN'T your family or friend. Facebook is interested in promoting huge growth in users of ALL kinds.
While Twitter in their privacy guidelines indicates "most of the information you provide us is information you are asking to make public". So a good rule of thumb is if you don't want certain information made public then DO NOT put it on the www!
For many of you Twitter remains a confusing platform, limited to 140 characters how do you maximize it's effectiveness?
I always encourage my clients to connect with your fans, or people who will be interested in buying your products or services. What is the best way to get started?
1) You need to follow others start by "following" fans that are already buying from you. Go to your email fan list- these are people who are asking to keep in contact with you. Take the time to write then a personal note thanking them for the connection. Just a couple of lines that thank them and include a link to your website.
Google their email address and see if they have Twitter / Facebook accounts and then you can see which sites you should connect with them on.
2) Provide value for your followers (if they just came to a show, or perhaps missed a show) put together a short video or picture slide show with one of your songs playing in the background. I don't know any artist that feels they have enough product buying fans so your show or installation highlights show them what there missing.
Play a fun holiday song to share w/ your fans- load that video on Youtube and create a link to it then tweet about it. "Look at the great time we had w/ our fans at Sat's show", or "Happy Holidays from _insert artist name here__"
Include your website or where they can connect w/ you in the message!!
Use http://bit.ly/ to shorten your links, AND Bitly has analytics built in so you can track how many folks click on the links and you can begin to develop ideas about what people really like to see, think about how YOU can engage them, and get them to respond and share the links.
3) Speak consistently, when there is something worth discussing- For your networks to be useful you need to not only provide information but RESPOND to others you are following, what bands and artists do you like, what projects are you working on together. Things move so quickly on in the Social Media world that you need to regularly participate, while communicating with your fans.
At the end of the day with more and more users on these platforms being able to have your "voice" heard by your customers is extremely important. We are quickly reaching a saturation point. Have you noticed it is getting really difficult to stay on top of upcoming shows on Facebook. When artists spam events multiple time your little event may be buried and not even seen.
So these tips are just starting points to help you with your online promotional strategy,
if this is the extent of the planning you are doing, your voice will be lost in the sea of other voices. Ask yourself are the people you are connected to on line the individuals who are waiting to buy more of your product? If not then we should talk. and thanks to the internet, we can do that no matter where in the world you may be.
Now is the perfect time to start planning your social media strategy for 2011, Let me help you connect with your TRUE fans, that hearing your voice, and buy your products.
If your ready to get started, let me help you.
Just click on the words Business Strategist to schedule your Business Strategist consultation or gift package from anywhere in the world. Gift packages purchased before Dec 24th will save $41!!
I am excited to help you make 2011 the year you see benefit from your social media strategy.
I also love to hear your comments, and invite you to share my blog with artists that you would love to succeed!
Photo Credits: http://www.winextra.com/wp-content/uploads/2010/07/twitterfront.jpg
1,000 true fans: http://www.kk.org/thetechnium/archives/2008/03/1000_true_fans.php