Showing posts with label the business strategist blog. Show all posts
Showing posts with label the business strategist blog. Show all posts

Saturday, March 26, 2011

Express yourself & move ahead!


If you are a artist, you create, and are filled with the desire to express yourself.
You find inspiration all around you, from, people, places, and the everyday things that cross your path. 

 You hope and feel that the product(s) that you produce, whether it is music, textile, or other forms of physical art, will resonate and ideally inspire others.

 From the dream that inspires, to the realization of your completed project
 It can be a  long,   b u m p y  road.

  • Not sure where to start?
  • Do you get stuck?
  • Worry about obstacles in the way?
Fears? focus on perfection? money?  kids, what others think?
 
Are you a person that comes up with tons of idea’s that never get off the ground?  Or do you start projects and just never seem to finish them?

Everyone at some time, has something that stops them from moving forward.



 In my Understanding and reclaiming balance posting, I offer  one of the ways you can take a first  step to remove obstacles that are keeping you  from fully expressing yourself in the world. While enjoying time with other creative individuals just like you.  


I'm looking forward to seeing you there!


Cheers,


=Tamra=


Recommended Reading:


Stop Living Your Job, Start Living Your Life: 85 Simple Strategies to Achieve Work/Life Balance








Photo credits:


http://blog.guerillaone.com/wp-content/uploads/2009/02/fil2.jpg




Reference:
http://guitartam.blogspot.com/2011/03/outdoor-adventure-series-for-creative.html?spref=tw

Tuesday, January 11, 2011

Growing by Giving



I have noticed a shift in corporate marketing.
Two huge brands have shifted the focus of the advertising budgets in a positive way.         To help our communities.

Corporate grants  or “corporate giving” programs are not new, but typically they are only available to 501© organizations. 
These highlighted groups have kicked open the doors to individuals.


Google Science Fair :  Remember when you were a kid, the chemical rotten eggs? Volcano erupting? Flying June Bugs lifting items with a string harness?
Google is offering scholarships, trips to the Galapagos Islands, and trips to partner corporations around the globe for intern positions (not bad for a 13-18yr old).


This is the 2nd year Pepsi has offered up a $20 million budget to fund great idea’s, former grant reciepients have help fund school lunch programs, rescue animals from underserved communities,  starting a aquaphonics school program to grow lettuce,  The funding goes to the idea that garners the most votes.

Were all “one Tribe Ya’all”!  

As we approach Dr. King’s- National Day of Service  on January 17th-  Each of us needs to have a way to “give back” built into our business plan- 

What do you do to support making our world a better place?  I would love to  hear about it,  in your blog comments below!

Are you interested in getting started?  Let's talk!



Recommended reading to help 
Kids get in the habit of healthy giving: 














References:
http://www.google.com/events/sciencefair/
http://www.refresheverything.com/dr
http://en.wikipedia.org/wiki/Martin_Luther_King,_Jr._Day
Photo Credit:
http://www.unityinthefoothills.org/images/giving.jpg

Thursday, January 6, 2011

10 steps to creating your Personal Brand


To be in business today, The most important job is to be head marketer of a brand called “you." If your not clear on what the brand is, it will not be clear to your customers. You will know, because they aren’t buying.


Are you selling lots of “product”? Are your shows, exhibits, and business humming? If not, then you need to spend some time clearly defining who “you the brand” are. I have listed some quick steps to help get you started on creating your own “personal brand”.


Step 1: Create your unique value proposition:
What makes you different than your peers? Your strengths, your passions, and your goals? If you left your job today, what would your colleagues miss? Know who you are, as well as who you are not. And play to your strengths.


Step 2: Find out how others see you: 
Ask trusted colleagues, co-workers, and friends for four or five adjectives (action words) they would use to describe you. What are you good at? What are your strengths? Write them down.


Step 3: Identify your goals/ priorities for the Year:
List 5 big priorities for yourself. To insure success make them
Specific, Measurable, Attainable, Relevant, Timebound?
This helps you craft a message to reach them.


Step 4: Identify your target audience:
Just like Starbucks knows that their target audience is coffee drinkers, you need to define to whom you want to send your message.
This will not only help you clarify your message, it will help you deliver it to the right places.


Step 5: Pay attention to the details
Everything you do ultimately contributes to your personal brand.
Once your brand has been defined, make sure that the little things -- the way you dress, your body language, how you behave with co-workers, the emails you write – are all consistent with your brand message.


Step 7: Update your Bio / resume
Go through your Bio and resume to determine it is consistent with your brand.
Ensure they accurately defines who you are, and is in line with both your short-term and long-term goals. Self penned bio's stand out a mile a way invest in having a professional craft these for you! 


Step 8: Own your own website
Remember how your Mom used to tell you “you never get a chance to make a 2nd 1st impression?”
Your website is a direct reflection of YOU, a home-made site stands out a mile away, and reflects a level of quality readers will associate with your brand. Find web sites you really love and look at who built them, those are the people you want to set up your site, let the professionals do the work to make YOU look your best. This is also the hub of your social media network, here you own content, look and feel, AND your fan list. It should highlight your professional accomplishments, your skills and knowledge, what you stand for, and your overall value.


Step 8: Become a social networker
Set up accounts at social networking sites such as Facebook and Twitter. Connect with those in your target audience, don’t friend EVERY person that comes to you. Remember you want to focus on QUALITY not quantity. It doesn’t matter if you have 3,500 fans if only 10 of them buy from you. Create a relevant network of colleagues, fans, & businesses to subscribe to your pages. Contribute and interact to relevant updates on a daily basis. Make sure your updates are consistent to your branding message.


Step 10: Have a Newsletter
Constant Contact and My Newsletter builder are great Newsletter platforms to help you promote yourself to your target audience.
Commit to posting a newsletter no more than 1-2 times a month to announce shows or projects you are working on. Do not add people to your mailing list unless THEY have signed up, and do not mass text, or email groups of people (unless your using your newsletter platform.  These platforms offer subscribers a UN-subscribe link; so they can opt out, don’t be bummed if you lose a subscriber, you want a base of product buying show supporting fans. If your a spammer you will lose your fan base!


Would you like to share any personal brand success stories? add your comments below


If your ready to get started,  Then lets talk! 





























Photo Credit:
http://www.ad-i.co.uk/wp-content/uploads/2007/09/creative.jpg


Reference:
www.facebook.com
www.twitter.com
www.salarybuilder.com
www.constantcontact.com
www.mynewsletterbuilder.com/



Thursday, December 9, 2010

Help another artist

I have been talking alot about gift giving,  

One of the gifts that each of us have, that is taken for granted is our lives, and our health. 
 You certainly cannot put a price tag on something so precious and so fleeting. 

  Most days, I feel like we get so caught up in rushing here and there, that we forget the importance of what is right in front of us until it is threatened, or suddenly, like a rug ripped away from us.  
  
During my lifetime,  I have lost a brother a sister and my mother, and just a few months ago our beloved 12 yr old dog and cat.   Not a day goes by that I don't think about  each of them;  I couldn't begin to put a price tag on what their presence had meant  to me.  

So what does this have to do with helping your artistic business??

I don't know if any readers realize that being a musician you are self employed, and your earnings; unless you are a well established act, are often really just pennies from shows, cd sales.
 Most artist have so little money that like many American’s,  they can't afford things like health insurance.
If  you are a touring artist and in a accident, or crack a tooth on that fast food burger you got after the show, your in a strange town or country and left to pay cash out of pocket.
What if  you are suddenly diagnosed with a  catastrophic illness, and physically cannot work ? 
Suddenly you are worried about financial ruin instead of the important business of healing.

It broke my heart to get a email last week from a client who had been  on tour with a favorite band of mine Girlyman. www.girlyman.com




I am going to leave you with the direct note from their website to fill you in on the details,  If you love music, 
I implore everyone that reads this blog to please donate any amount you can. 
THEN, please forward this blog to your friends.  If you have a faith, ask your guiding spirit to shine a little light on a sweet dear person in need.

If you are a artist looking for medical coverage contact your Performing Rights Organization or P.R.O. (ASCAP, BMI or SESAC) any of their websites  each offer "discounted" health care for musicians.


   I wish you all blessings of good health, and balance,

=Tamra=
As some of you already know, last week Doris was diagnosed with Chronic Myelogenous Leukemia. Fortunately, due to great advances over the past decade, CML is now a very treatable form of leukemia, with high survival rates (95+%). Doris is currently at Emory University Hospital and will be working with both eastern and western healing modalities. She's holding up well, coping with the symptoms of the first phase of treatment, but is still understandably in shock. We all are, but we are lucky to have a tight-knit community that is pulling together to help. The doctors have said that in time she'll probably be able to return to an active Girlyman-esque lifestyle, but we can't risk bringing her out on the road so soon, and have cancelled our December midwest tour. Right now Doris needs close medical attention and lots of rest.

The four of us have every intention of continuing on as Girlyman, playing tours, writing songs, and making CDs. That said, we don't know what this change will mean in the long term. Without the December tour, Doris will have two full months to rest and to allow her treatment to start working. For now, we're still planning to tour the west coast in late January as scheduled.

Many of you have asked about how to support Doris and the band during this critical time. We can't tell you how much we appreciate your love and concern. Your healing thoughts, prayers and visualizations have lifted us - they've been the best possible medicine for us all. If you'd like to send a personal note to Doris, you can write to info@girlyman.com and we'll make sure it gets to her. We'll also be posting updates about Doris on our Facebook page and at www.girlyman.com.

For those who would like to support us financially, please click here.

Again, our deepest thanks. We're so grateful for the opportunity to bring music into this world, and to share it with such a special, intimate family of fans.

With gratitude,
Doris, Nate, Ty, JJ

Girlyman 



References:

photocredit: 
www.paragonsteel.com\
www.girlyman.com
http://www.misformusic.com/wp-content/uploads/2010/09/Girlyman-1.jpg



Monday, November 29, 2010

Grow your business & WIN a free gift!



This is the time of year as a artist, you are working hard to finish up your holiday installations and performances. You also begin to look toward next year as a time when you actually grow your artistic business and create consistent earning opportunities.


WHAT'S ON YOUR WISH LIST?

  • Grow your Fan Base w/ more paying customers?

  • Help you contain costs where you see positive results.
  • Create exciting new PAYING projects that consistent w/your goals to build your success upon.  
  •  Grow your professional network with contacts that can make a difference to YOUR business.
If any of these are items on YOUR "wish list"?Then, it is time for you to get started?

GETTING STARTED

I have set up easy getting started packages for the artist(s) on your gift list.  You can purchase a gift right from your computer by clicking on the link below the words pay online on the coupon( Debit, MC, Visa, and PayPal accepted). http://www.tamraengle.com/services/consulting.html

FREE CONSULTATION FOR YOU

I will be GIFTING a free 1 hour consultation to one winner (who will be announced during the month of December).

HOW DO I WIN?


Just give me a free consultation!


If you purchase two (2) "gift packages"* you automatically get 1 hour free!!!   
That is a total of 7 hrs for ONLY $398.00 *you save $167!!! *(must purchase 2 packages by Friday Dec 10th)

Enter to win a free consultation:
    • When you buy a "getting started" or "gift package"  gift consultation(s) you are entered automatically to win a one (1) hour consultation.
More ways to win:
    • You can also be entered to win by sharing this gift idea with other artists.  Click the LIKE button or re-tweet and share with your friends. (the more you like and tweet the more chances for YOU to win!)
I am really excited about announcing all the WINNERS of 1 hr FREE consultation! *WINNERS also get some FREE cross promotion via the announcement!




Cheers,


=Tamra=
www.tamraengle.com
"Providing business solutions for creative minds" 







PURCHASE HERE / SAVE!!
===============================================

NEW CLIENTS and PROJECTS


Initial 1 hr. Consultation    $75.00

  • Assessment  of your current business 
  • Planning of a upcoming promotional event.

(upcoming special event, installation exhibit, or discuss how to get the 
most from conference showcases for 2011).
(remote consultation available via phone / email /skype)


PAY ONLINE (visa MC paypal  accepted)

===================================================





BEST DEAL!


Artist Gift Package




1 hr initial consultation + Two 1 hr "project" consultations.
Only $199.00!   (a $46 savings!)
*Purchase 2 "gift packages" Before Dec 10th and get 1 hr FREE!  Save  $167!!!



Serious about making a living with your art?
Struggling being organized?
Take control of your artistic career
Simple customized program
Keep you motivated and moving forward
  • Regularly scheduled consultations and follow ups
  • Free subscription to "the Business Strategist" Blog
  •  Network growth opportunities
(remote consultations available via email/phone/skype)
    PAY ONLINE (visa MC paypal  accepted)
    http://www.tamraengle.com/services/consulting.html
    ==================================
    __________________________________________________________________________________

    Tuesday, August 31, 2010

    The view inside your fish tank

    Greetings everyone.
    At this writing, I seem to be entering a new chapter in my life.   My partner and I are faced sadly with the unenviable position of saying goodbye to "our kids".  We are "parents" to two 12 year old's Sable & Minx (our dog and cat)  arrived in the same barn, and traveled several hours to our home, and hearts 12 years ago, and  have decided  they together have more work to do elsewhere.... without us.

    This has caused us to really look closely at our lives and how dependent upon them we have become, facing the world without our most "trusted companions" some days really seems unfathomable.   It's during these major life changes that I find myself really looking at "my view of the world"  and how it is so easy to create habits and routines that often "limit our worlds"  which has a direct impact on our piece of the world and how we live in it.

    If you find your world has become very small, read on.... 

    The view inside the fish tank

    As we have all lived life, our experiences, parental values influences, and socio-economic status have all shaped how we view “our” worlds.  Living day to day, we acquire routines, rituals, and ruts that may be really limiting the size of our world and what we can do.

    Much like a fish in an aquarium, all the water  and tank represent your surroundings, how you live, others in your life, your routines, your wasted time all-swirling about.

    In an Aquarium when a fish gets sick, you must treat the whole tank to save the fish, this means cleansing the water, dumping all the pollutants in the environment.
    How is being this fish in a tank any different than you and me?
    Take a real close look at your surroundings.  Is this environment working for you? Or are things around polluting your heart, your mind, your spirit, and limiting your view of the outside world?
    Much like the built up algae that appears on the walls of the tank obstructing our broader view of the world…. Do you need to cleanse your tank? & Get rid of the stuff that is polluting your world?

    That may include the people you hang around.   Business coach Jim Roan is quoted as saying “your income will become on average the same as 5 people you choose to hang around most.

    Who are you associating with on a daily basis?  Do you go to a job where you work in an environment where you are not respected? Your not encouraged to grow in a healthy balanced way.  In your work and social circles you need to associate with individuals that have a higher degree of success, and learn success habits from THEM.  Then a shift occurs in mindset and how you view your world.
    I'm not suggesting you be something or someone your not, rather, reaching out to attain your purpose and full potential!  (not what someone ELSE has dictated you "should" or "must do" to be successful). 
    Suddenly, you will act and feel differently. You will begin to see a world in a positive light as a successful person.  

    You can see OUT to a MUCH bigger world that you couldn’t see before. you may feel overwhelmed or frightened by this.   This is completely normal.  If your reading this, you have access to tools and guidance available to help you unlearn the old habits, and help guide you toward organized, productive time management, and creating a way of life that incorporates balance, and doing what you love for a living wage.  Isn't it time that you not let fear and other people's expectations stop you ?