Showing posts with label social media. Show all posts
Showing posts with label social media. Show all posts

Saturday, November 5, 2011

A task a day, grow your business 5 ways


 People often tell me, If I just had a list of things I could do each week to grow my business….

Here are 5  things you can do next week (do one a day, or a couple every few days).
 By Friday you  will have accomplished 5 tasks that will help move you forward!










1)    Do something that excites you


2) Do something that terrifies you-  The best way to grow, is to stretch past where your comfortable.


3) Keep in touch w/ colleagues, USE your social media and actually schedule time to go enjoy a beverage, or a meal and get “caught up”.
*The person you spoke to yesterday will be the one that recommends you for a gig, or introduces you to a important contact.

4) Go out, and meet 5 new people each week- Find out what people do, there are a lot of people looking for work, do you have a opportunity to give someone work? OR can your special skills help someone else out, Trades go a long way!


5) Write or finish that song, poem, spoken word that you have been working on.
Looking for a topic? Write about something you are thankful for... It's that time of year, and a great reminder for everyone!

Post a link to your new song, poem or spoken word in the comment section below. 
You have just introduced your work to a new audience! AND you have taken a moment to give thanks  during some very challenging times,  which is a much more productive use of your time.

Congratulations! 



Need help creating a music marketing plan or simply have questions on managing your music business strategy?
Tamra Engle is a independent music business strategist based in the S.F. bay area. She is available for private consultations to help you develop your independent music business, You can read more about her at www.tamraengle.com  you can email her at guitartam@gmail.com

Sunday, November 7, 2010

News Corp may axe MySpace





In the growing sea of social media, knowing which sites  to use  can be intimidating, So you sign up for them all.    Keeping up to date on all your social media sites can be a full time job.


As a artist, which sites make the most sense for you to use?

Twitter, Facebook, BeBo, Reverb Nation, Ping???the list goes on and on.

My mom always said, never to put all your eggs in one basket. And quite honestly, there isn’t a decent social media site out there to support the world community, so you need to ask yourself 
where are my fan's hanging out?  You don't know? 

 Let’s look at the number of SOCIAL MEDIA  NETWORK options  out there:

27 top sites  w/ more that 1 milllion in the US
61 Video sites in the US  (some are highly specialized, and not all relevant to your needs)
31 press release sites in the US
171 article sites in the US (see my comments on the video sites)

·      Facebook has 500 million active users & growing.

Within FB  300,000 businesses have pages.  
Whether you love or hate Facebook, those are some pretty  amazing numbers!


  • Twitter 175 million active users

  • Myspace 100 million and shrinking.  

You read it right. Shrinking.


MySpace  has had a $70 million drop in revenue, and traffic is plummeting.



Several factors I think contributed to this.
  • Facebook’s success
  • Over saturation of Ad’s  on MySpace.
(when you are  logged on to your Myspace page you feel like your being assaulted by ads).

Myspace in a failing effort to bail out the sinking ship, has announced they will FINALLY intergrate status updates to Facebook and Twitter.

I think despite efforts to revamp the site, and late to market integrations, you can soon say goodbye to Myspace.


LOSING ALL YOUR FRIENDS?

So what are you going to do when 1200 of your closest friends disappear forever?
Do you have their email addresses? I hope so.
  I would direct my fans AWAY from MySpace
And onto YOUR website, and onto your mailing list  so YOU can control your content, and viewer experience.  Do you really want your fans blasted with ads on how to bling their page so it runs even slower?

WHAT ARE THE SITES TO WATCH?

What’s the next thing, (wish I knew, I would be rich!)
Focus on the sites that will give you the most bang for the buck, and integrate them to your website ( click on the word website- you wil note on my home page I link to my twitter / facebook accounts, and have a blog feed).

Reverb Nation, Ping, ??? the later, Apples network. it’s a unknown right now, do you use it? what do you think?  Tell me what other social media networks are working for you?
(give me your thoughts in the comment section)

WHAT ABOUT YOU?          

Every artist has a uniqueness about them. A quality that makes them like no other, I like to draw attention to your uniqueness,  along with the familiar thing so your friends / fans have a connection to you.

When “your brand”  and your messages to your “friends”/ fans are clear THEN you start seeing the benefits of social media.  We will discuss content in another post.
if you need help defining  or refining your social media  strategy,  then lets talk!


=Tamra=
Providing business solutions for creative minds
www.tamraengle.com


References:
www.tamraengle.com
Electronista:   http://bit.ly/9FYYQo
Bobby Owsinski –www.Bobbyownsinski.com
http://www.techxav.com/2010/03/19/if-facebook-were-a-country/

Tuesday, November 2, 2010

GROWING YOUR NETWORK / FANBASE:



 Host a holiday song contest:

Scenrio:  You are a performing songwriter, producer, DJ looking for collaborative opportunities,
Craigslist ad’s are not bringing in any good collaborative prospects.
 Your feeling  stuck not meeting anyone.

The great news is, in a evolving market you can get VERY creative with ways to meet, and share music- This is a really simple way to grow your network.

If your like most artist you have VERY LITTLE money.   (this is where getting creative comes in).
 
Look at  the tools you have available to you.
Social media tools like reverb nation, facebook, twitter, bebo, some folks may still use myspace… and on and on and on.

Beside posting endless gig announcements, and endlessly “FRIENDING” that does nothing to grow your fan base, (did all of your 2472 "friends" buy your cd or artwork?) What ways have you used your social media sites to grow your fan base with cash spending customers?
if your like most people probably nothing.
  That is about to change.

Host a holiday themed song contest:

  • 1)    Engage with your fans
  • 2)    Leverage other artists networks to jump start your social network. Share your networks, combine your fans, grow both of your fan bases!
  •     Meet other artists to collaborate with, or  share a show with you.

  •  Make it interesting for your fans so they WANT to come to one of your shows. 
  • Remember, in even a medium sized metro area  there are only 47 different shows for fans  to choose from on a Saturday night, and  most fans probably only have  the cash to go to  just ONE show.  You bet they  want to be ENTERTAINED! 
  • Give them something fun to watch and listen too!
Bring on the  Punk / symphony players, and the Jazz metal polka tunes ;o)
4)    Combine your audiences to expand the # of new people coming to your show who will buy your cds and merch- Do merch bundles with the artist your playing with (together you’ll make more $$ that way!)
5)    Expand your Songwriting portfolio
6)    Get YOUR music into other artists hands

These are all great reasons to give this idea  a try right?

I used facebook to host a Halloween music contest.

Songwriters were invited to submit a track that fans could then vote on to select their “favorite” Halloween song.
Everyone that submitted a song, and voted would be given a free Halloween playlist for participating, and all the smart artists were able to add 10 new potential songwriting partners to their network, AND get their music into the hands of thousands of new people. (Something for EVERYONE).

After the contest:  What were the results?  It was fun to host,  I gave away a 1 hour artist business consultation  to our winner.  Kerry Grombacher: http://www.reverbnation.com/kerrygrombacher
Even though this was a small contest (by social media standards) here are some of the results that I have learned about :

2 of the songwriters,  have planned a tour,  and have scheduled  songwriting sessions with one another 
(you don’t have to live the same part of the country to do this!) 

1 songwriters daughter submitted a song, (which was picked up for a licensing opportunity with NPR THE AFTERNOON  was posted, the song is that good! )  AND, this song 
is raising money to help other kids, the song (if you download the song you pay $1 which is donated to  Smile Train, who helps children with cleft palettes obtain surgery, and smiles!  
Listen to the song, and buy the download, it's a great cause!

So what are you waiting for?
Use your social media network to grow your network-
If you want to wade in slowly:
I am hosting a HOLIDAY MUSIC CONTEST to continue the fun:

I am looking forward hearing your submissions, and helping you make some new fans, and perhaps find some collaborative partners to work with.

If you enjoyed this blog you can subscribe to it (great for you Kindle users).
Another GREAT way to invest $1.00 and get so much!
Lots of great tips and tricks for pennies!

& if your ready to dive in, 
Let’s set up some time to talk!

=Tamra=
Providing business solutions for creative minds

www.tamraengle.com