Thursday, February 23, 2012

Rowing the boat in the same direction (Pt 4 of series)




During the month of February, I am featuring additional ways you can get more visibility as a Indie Artist.


Are you rowing the boat in the same direction as everyone else?
I am not suggesting you alter your rebellious ways in any way, or to cave to conformity.
I am suggesting that as you grow your creative business, you soon discover you need help! Volunteers, which may start out being your girlfriend or boyfriend,  or band mates sweat and  hard work,  eventually grows to others in your network that  that want to help you.


This is your opportunity to  build your “A” team who will be key to helping you get to your final destination for a long or short term project.
To help keep everyone sane, and contain costs, you want to get everyone in the boat rowing in the same direction.    What Can you do? 

CONNECTING:

Your network, is the  key to your growth and success!  Are you actively connecting with new people?  and reconnecting with folks you haven't seen since before the holidays??  Check in with your creative friends and connect with others doing what you love to do.  Then, watch how your audience of supporters grows!


 HOST OR CO-HOST A EVENT:
There are numerous events to perform, raise money, honor a business or individual who is a community supporter.  The individuals and organizations that are passionate about the same things you are, will be more likely to be interested in what it is you are doing.   Besides you are helping others, nothing but good can come from that!

If your searching for a organization to support?

My Favorites include:


WRITE A MONTHLY NEWSLETTER:
In this post   I share the important legal reasons you should have a newsletter platform vs just email and how not to  be tagged as SPAM! 

Content for your newsletter should include:

Your upcoming performance calendar, (include a link to purchase  tickets for the show)
If your on Tour share behind the scenes video while your driving, or rehearsing before the show,   Like this great video with musical artists Coyote Grace and the Indigo Girls



 Announce contests that include your fans so you can interact with them.     I like to suggest events that help others-


Harry Connick in New Orleans after Katrina
Connect with your local chapter of Habitat for Humanity- ask them if they would mind if you invited your fans to meet on a upcoming construction day, to help HfH build a home?
Coordinate a date, and invite your fans down to roll up their sleeves with you.  The good news is you don't have to wait for a natural disaster, If you are able to handle tools and enjoy physical work it is  a awesome opportunity to help some one less fortunate than you by doing something really cool with your fans!
Talk about connecting! 
I bet you will also see those faces at your next show, (probably helping you load your gear in!)
 *Try this during a tour to break up the monotony of being on the road, you'll sleep REALLY well I promise!

 Create as many fun different ways to connect with your  fans and share your musical journey with them .
  Often missed tip:Don't forget to Include LINKs if you are showcasing a new song or cd you want people to buy!

Collaborate on a upcoming project:  
You build a much stronger art community when you work together,  Partner with other artists to host events, Shows, or tours your blended audiences with another creative partner and host a benefit, show or tour. 
There is power in numbers, work together, divide the tasks, and be prepared to work HARD!

Realistic Expectations: 

 Getting visability is a expensive business, in 2011 New artists expecting to compete on the charts were working with budgets over $1million US dollars.
If your a Superstar, Then plan on spending about $4.6million.

To seriously compete professionally and make a living wage in your home town, or region You need a dedicated  budget toward developing your business, next project, and promotion of your new projects.

A professional  can help answer your questions,   put together a plan, budget, and network development recommendations  Which will save  you money, time, and avoiding unexpected expenses will all keep you in high spirits as you move forward.

What are ways you have successfully connected with your fans, share them with us in the comment selection below!

Tamra Engle is a independent music business strategist based in the S.F. bay area she is available for private consultations  to help you develop your independent music business, & manage a balanced creative lifestyle, regardless  where you live in the world, You are only a skype and email away.   You can read more about her and join her mailing list at www.tamraengle.com  you can email her at guitartam@gmail.com

Thursday, February 16, 2012

How high can you go? (pt 3 of a series)



February posts are are focusing on ways you can get additional visibility as an Indie Artist. 
How high can you go? is part 3 of this series.
 
Transitions occur in the music industry, the brightest stars, suddenly, ridiculously, gone.

Fame comes at a price, for a addict that is generally a fatal combination.

Think carefully about how high you want to be.



HOW BIG IS YOUR FISH POND?

Do you want to be a known nationally touring act?
Do you want to rock your local scene and live off your tip jar earnings?
Perhaps  tour in your geographic region once or twice a year?
Or
Do you seriously want International super-stardom?

All  levels require lots of hard work.  The last one requires something more for a select few that have that "special something"

The best way to maximize your visibility is to take a hard look at how big the fishbowl you want to rule is.  There are levels of success in any industry.
 In the entertainment industry there is tremendous pressure to produce results and sell records.  No spotlight is hotter than being a  pop / RB Female artist- Listen to Grammy winning producer Narada describe working with Whitney Houston and what  her schedule was like during the peak of her career.



Master the tools of your trade at each level in your career, much like playing  a video game you need to find them and  learn how to master them in order to advance to the next level in your career. Imagine if you were going to to pick  instrument for the first time would you expect to jump to the level of playing  like a  concert master?  If so, your going to be frustrated and disappointed, because you were not properly prepared for what was expected for you to be a successful concert master musician. No magic short cuts, just lots of hard work.

Measure the size of your pond, master the tools at each level  and word will get out about you.
 hire a strong team of A list players to help you, remember you get what you pay for! And always be true to yourself.

If you are struggling with addiction, friends are here to help, there are resources available to you:
MusiCares established in 1989 by the Grammy foundation to provide musicians services and resources which cover a wide range of financial, medical and personal emergencies, and each case is treated with integrity and confidentiality. 

Narcotics anonymous  both provide resources to assist individuals while maintaining their anonymity.



Tamra Engle is a independent music business strategist based in the S.F. bay area she is available for private consultations to help you develop your independent music business, & manage a balanced creative lifestyle. You can read more about her and join her mailing list at www.tamraengle.com  you can email her at guitartam@gmail.com

Thursday, February 9, 2012

“Lead with your heart” {pt 2 of Visibility series}



During the month of February, I am featuring additional ways you can get more visibility as a Indie Artist.
Yoga instructors queue poses and transitions by encouraging students to push or lead with their heart.
The physical act of pushing your chest forward, head held high, feeling a gentle lift and pulling from the center of your chest creates an emotional lift visible to all who see you.

As you build your business pay particular attention to the sensations your heart gives you as you are making decisions, and presenting your work.  Have you ever felt the sensation of “something not feeling right” later to discover your instincts were dead on? 

Your fans can see, hear and FEEL the work that you create from the heart, the beauty, pain, and joy all laid bare for all to see.


WII FM?
Stop focusing on features of your product or services, your fans, like all humans want to see WIIFM  (what’s in it for me?) or what are you giving me?

Fan’s want to feel cool,sexy, a “part of”, help them blow off steam, save them money, or the biggie, make them look good to others.   


When you tap into two basic human instincts Pleasure and Pain- Make a direct connection to people feeling good, and removing a pain point for them, and they will follow you everywhere!



A very recent success at massively increasing their visibility is the Canadian band “Walk off the Earth” who in addition to recording their own original music has has enormous success by creating clever You Tube covers of hit songs.  In a very recent example, they took the 2012 Grammy nominated super hit of Goyte “Somebody I used to know” and put a very clever twist on a spot on cover, tricky since the original video is SO unique.
 When I first saw it this video had less than 1 million hits…. It currently has over 48 million views, changing the trajectory of the bands career.

Before you dismiss the success of this technique to growing your visibility, it has a history of success.
 Carlos Santana (Fleetwood Mac’s -Black Magic Woman), and a kid named Jimi Hendrix (Dylan’s -All along the watchtower) Jeff Buckley (Cohen’s Hallelujah)

Here is a Link to the best cover songs of all time
I bet your favorite cover songs are songs that you have a strong personal “heart felt” connection to.   Share links or comments to work where you have lead with your heart in your creative work in the comment section below.


Tamra Engle is a independent music business strategist based in the S.F. bay area she is available for private consultations to help you develop your independent music business, and record your demo. You can read more about her and join her mailing list at www.tamraengle.com  or  can email her at guitartam@gmail.com

Thursday, February 2, 2012

Increase your visability Pt1

 During the month of February I am featuring  additional ways for you to get more visibility  as a D.I.Y. Indie Artist.

Seasonal- Current Events:

Valentines day is less than 2 weeks away.
Regardless of your customer or fan base demographic  it’s not hard to find fans who Love, Love. 

Marilyn Manson on Love: 
When you're taught to love everyone,  then what value does that place on love?”

The most popular topic in best selling music is Love... endless, unrequited, or broken dreams these are all themes that we can all relate to.

Whether you “Set fire to the rain”  a perfect example of a well written metaphor for burning tears.   Rhianna's “we found love”  ,  or Good Feeling by Flo Rida.

What song has had the longest reign at #1?   
A love song of course!  “One sweet day” sung by  Maraih Carey and Boyz 2 Men held the top spot for 4 months!

Let’s assume you don’t have the fanbase that Adele, Flo Rida, Rhianna or Mariah have. 
How does this help you?   
Photo Credit: Tamra Engle-  Artist Vincenta Flores Ataucusi:  
Look to your heart. 
Most of us have had our heart broken, and have fallen in love at one time or another, with a human or special pet.  Describe in in broad themes what that was like for you, Have fun, and write the best song you can, then  make a  good  quality demo recording of it.   Allow yourself enough time to print them with out expedited shipping charges to save money.


Are you extra creative? You can make a very cute limited edition artwork Valentine CD covers. Love themed packaging.


*On the CD make sure you have a printed label, 
because quality matters!
 Don’t forget to include your name, or the bands name, the URL to your website, and  email for booking inquiries.     Make sure the holder of the CD can find you again!


You have so many options, to creatively get your music into the hands of other “lovers”- Savvy business owners are looking for easy ways to bring more customers into their stores.


Some possible idea’s:

 Think of the places you would pop into to get that person a little treat or take  “that special someone".  
Create a  Partnernership w/ your local card shop, specialty chocolate shop, local winery, or gift boutique.

Offer to help organize a special musical shopping event- where shoppers are  given a free copy of your valentine song to everyone that purchases something. Include special shopping times  to have a in store solo acoustic performance to bring more shoppers into their store. 

 Or do you have cool limited addition Tshirts that tie into the song theme?  you have created a additional revenue opportunity around the holiday theme  for upcoming shows, or to add to your online merchandise store.


Another idea:


Offer your fans to purchase a extra "special valentine"-
You can sell :30 acoustic solo dinner performance(s) in the homes of special valentines- make it “affordable”  so you can book several in a evening.
Decide how many :30 sets you want to play on and around Valentines day.
Think of it as a mini tour in a day or two, at the end of a couple of days you will have full pockets.

Not a fan of Love?  Then take on a current event.
There is SO much material right now just begging to be used.  

Topics for you to consider?

Love Sucks:  Taking a counterpoint view on the holiday
Super bowl- Madonna Parodies anyone?  Please I’m dying to see them!
Occupy Movement- Remember, we are still mad at the banks?
The Election / Presidents day:  You can make a career poking fun at the power mongers, and so much rhymes with Newt, Mitt, Barak…

Partner with other local business owners to create a fun event, make sure you have something to give your fans so they remember you, grow your business network, and help another business owner.   Utilizing the momentum of a holiday that has shopping involved, allows new fans to spend money buying your products.

Do you want to  increase your visability even more?  Share the links to your songs, and video’s in the comment section below. 

Tamra Engle is a independent business strategist and artist manager based in the S.F. bay area.  She is available for private consultations, and project management services to help you develop your creative business.  You can read more about her at www.TamraEngle.com  email her at guitartam@gmail.com



Photo Credits:
Baking Love- Photo Credit: Tamra Engle-  Artist Vincenta Flores Ataucusi:  http://www.folkartmarket.org/index.php/profiles/entry/vincenta_flores-ataucusi/\
 Marilyn Manson photo credit:

Links that were mentioned in this blog:

Adele: “set fire to the rain” http://www.youtube.com/watch?v=dCLS_ztGOBk
Rhianna http://www.youtube.com/watch?v=tg00YEETFzg&ob=av2e
Flo Rida Good Feeling http://www.youtube.com/watch?v=3OnnDqH6Wj8
“One sweet day” (Maraih Carey & B2M) http://www.youtube.com/watch?v=UXxRyNvTPr8
Jimmy Fallon Kirsten Dunst Madonna parody http://www.youtube.com/watch?v=pJ0gCoYHb_I


Thursday, January 26, 2012

It starts with You!


We are a month into a new year, and many of the blog topics, *mine included
 Are yammering at you to set goals, whether or not you have any interest in doing so, or perhaps you are stuck with where to begin?

When we get stuck, its time to start at square one.  Start with you.




To thine own self be true:
To share a personal experience, these words didn’t really ring true for me until I gave myself the gift of living alone.  At that time I wasn’t happy about a relationship ending, and not feeling good about myself. As I was  packing up a box in my home, I knew I also had some personal housecleaning that needed to be done.
  I got a dry erase board and hung it in my kitchen and started writing out a plan to change how I was looking at things.  You can use a pad of paper, which works just fine, and is much easier to carry around.




Mind your Ps & R’s?

Growing up you may have heard the saying “mind your P’s & Q’s”- It’s an old term that originated in the pubs.  Mead and Ale were served in pint & quart containers, hence the P- for Pint & Q- for quart.
I have two P’s and two R’s that in today’s world are important for each of us to be mindful of.

When your making a commitment with yourself there is no middleman, no special equipment or tools needed, only the simplicity of being honest with yourself. (it’s ok, no one is watching). Allow yourself to check you P’s and R’s

On your pad of paper list these categories as column headers:

Potential   Pitfalls      Reflection      React


Under each column, you’re going to look back over your year and list as many things that resonates with you. I have included some idea’s and thoughts for you to consider when moving through each category:


Potential:  Each of us has limitless potential, what are your strengths /gifts and are you utilizing them to be your best ability?
-Good at organizing?
-Love to talk to people?
-Likes to drive, plan routes
-Incredible cook?
-Good at photography?
 Ultimately where do you want your skills to lead you?

Pitfalls: What are the problem areas for you?
 Are you bad with money?
Are you a terrible organizer?
To you have a short temper?
 Trouble communicating well with your colleges and loved ones
Are there area’s where you need some additional training, or development?

Reflection: Think back over the past year, list major events and  individuals that you met.  You will be surprised when you scroll through your iPhone or Android iCalendar, you’ll come up with names, and recall situations where you met someone significant or attended a event

React- How did you respond to individuals and react to situations this past year? Did you burn any bridges? Or did your network  grow?  You cannot be responsible for the outcome of all situations; however, you are always responsible for how you react going forward to help facilitate communication.  And where it’s appropriate, accept responsibility and make amends when you messed up!


I usually walk around with the written list with my 2R’s & 2P’s that I add things to as I think about them. At the end of the week, I have captured as much information as I can shake loose.

  It feels like trimming back the garden, the more honest with yourself you are, clearing away the unwanted trimmings and undergrowth the better growing season you have to look forward to.

Share a success you have had with your personal “gardening” in the comment section below


Tamra Engle is a independent  business strategist based in the S.F. bay area she is available for private consultations to help you develop your creative project or business. You can read more about her and join her mailing list at www.tamraengle.com  guitartam@gmail.com 

Thursday, January 19, 2012

Growing our musical business- Coyote Grace interview







               Coyote Grace photo: by Libby Bulloff 2011 (c)

We often get so focused on what is in front of us, we don’t stop to savor the successes that have occurred along the way. I wanted to check in with musical friends and former clients Coyote Grace to share in their own words what tips and  secrets they use to support  their  growing musical business:
Key to Interview:
TE: Tamra Engle
CG: Coyote Grace
ING=INGRID
MTC=Michael Connolly
Joe=Joe

TE: Your music offers listeners the roots of down home Americana with a bit of a twist. To listeners who have never heard of CG how do you describe your musical style:

ING: This question is probably every artist’s least favorite question, but I’ll try to have fun answering it:  Imagine Gillian Welch and James Taylor have a one-night stand. Then, the unplanned kid is adopted by Indigo Girls, has crazy cat-lady Joni Mitchell for a nanny, and grows up playing with the neighbor kids, Nickel Creek. Eventually, it falls in love and runs away to elope genderbendy heart-throb, Girlyman.  That bastard lovechild is Coyote Grace.

TE: Are there any  “little known secrets” about the CG family that folks might not know that you don’t mind sharing?

ING: We started as a sweet heart duo. A lot of our fan base may not be hip to the fact that we are no longer romantically involved, but the chemistry and history is still there. We are still best of friends and family to each other. Another little known fact is that our great friend and long time musical collaborator Michael Connolly has been in the wings and behind the scenes since the band’s beginnings. A man of many talents, we are honored to have him as a full time band member now (and in on this interview as well!).


TE: You began your career as buskers in Pike Place Market in Seattle in 2004, and recently you completed tours with the Indigo Girls and Girlyman. What unexpected lessons did you learn from working with these bands that have helped you develop your creative business?
 
ING: Touring with the Indigo Girls and Girlyman has given us the opportunity to attune our stage show for bigger venues and larger crowds -  from longer more involved sound checks to appealing to a crowd of hundreds as opposed to a packed pub.

Joe: Also, we’ve learned to not make fun of the sounds guys.  They are      god.

MTC:  Lessons of the road: It’s hard to keep up with a van driver that sleeps all day and drives all night. We are our own roadies.

TE: I understand you broke record sales for a opening band touring with the Indigo Girls?  Congratulations! Were you prepared for the increased demand of your merch inventory?  If not how did you handle it?

ING: We had reinforcements in the inventory department at home - aka MOM and DAD.
Joe: One time, we ran out of credit card slips and went to a Home depot to see if they had any on hand. That huge corporate store didn’t have any, but the hot dog vendor guy outside did.
MTC: It was his last day working there, so he freely gave them to us. Even though they were covered in hot dog grease, we were happy to take them.

TE: It is a really tough time economically & personally for artists establishing and growing their music business- Have you have to change how you do things as a result of the economic climate?

JOE:  Not really. The biggest impact we’ve seen at our level of the music industry is that quite a few of the venues in our circuit are closing. We’ve been able to find shows elsewhere, but it’s sad to see these sweet places go.

TE: What is the most important lesson you have learned about building the CG music business that prepared you for touring with larger touring acts.


ING:  Showing up is half the battle. Just keeping at it when others started to give up life on the road has seriously contributed to our success.

MTC: In 2008, we played a single show opening Indigo Girls in Seattle, and after that, we didn’t know what the next step would be. Two years later, Amy & Emily asked us to do a string of 3 tours with them all over the country, which was a slow but natural progression from playing that first show with them.

JOE :  But during that 2-year gap, we just kept doing what we do - playing shows, increasing our fan base in different cities and writing new songs till the right opportunity presented itself. They knew we were still out there and the buzz about us was growing in lots of grassroots communities.



TE: It seems like you are always on the road touring nationally.
Keeping balance in relationships  & routines is pretty hard when your on the road. Do you have tricks that you use to help you stay healthy and centered day to day?


Joe : Emergen-C emergen-C emergen-C  and try to get enough sleep!

ING: Small routines, no matter how trivial they are, help provide a sense of familiarity when you wake up in a different place every day. I bring my loose leaf tea and travel mug. And the nightstand beside whatever random bed I’m sleeping in looks exactly the same each night.

Joe: Yeah, I bring my house slippers on tour.

MTC: Knowing coffee will happen in the morning keeps me from feeling homesick.

ING: We also try and make sure our tours are no longer than 2 weeks because we really value home time and having a balance between home and tour.

TE:  Thank you for sharing your tips for growing your creative musical business.
Readers, we would love to hear what tips and tricks do you use to help you keep balance in your relationships and routines in the comment section below.
COYOTE GRACE: Backstage rehearsal w/ Indigo Girls and Julie Wolf
Video used by permission via: Coyote Grace


Buy this terrific CD!   




















LINK: to video of green room jam w/ Indigo Girls http://youtu.be/UTABohv5kpc

Picture Coyote Grace –4 © 2011 by Libby Bulloff.

LINK: to video of green room jam w/ Indigo Girls http://youtu.be/UTABohv5kpc
Picture Coyote Grace –4 © 2011 by Libby Bulloff.
Video & Link used by permission Coyote Grace 2011

Thursday, January 12, 2012

"Why" did you do it?

















Are you so caught up in “what” your doing, 
that you are forgetting to communicate  "why" you do what you do?

Let’s imagine the product you make is a casual shoe that is made from used bicycle tubes and tires. You don't just make shoes, you are someone who cares about your environment, and the waste we human beings create.

Suddenly, you have identified your niche market and are  able to connect with other green consumers who, like you,  are committed to reducing waste by purchasing a re-purposed product, as well as outdoor lifestyle avocates, cyclist, and triathletes.

Being able to express the deeper meaning of “why” you are doing something allows your business to be ready for product growth. You can now very clearly identify and more importantly create a connection with your customers who are purchasing your products. Using their feedback create innovative new product offerings.

If you have not already done this,  The first step to getting started  is writing your mission statement.
If you wonder whether you need a personal or business mission statement.
I encourage you to do both, starting with your personal version. Then, write about the business.  Don’t be surprised that they are different.

A good mission statement should explain clearly and concisely in a paragraph why your business exists, and what it hopes to achieve in the future. It articulates the business’s  character, its values, and its work.

2012 is the Year of the Dragon, who's characteristics are  Artistic, Innovative, Powerful. 
Have you written the mission statement for your business? Share it with us in  the comments below, or if you need help getting started...


 Tamra Engle is a independent business strategist based in the S.F. bay area she is available for private consultations to help you develop your independent creative business, You can read more about her at www.TamraEngle.com  you can email her at guitartam@gmail.com  




Links: 
Shoes: http://fashion-stylist.net/blog/wp-content/uploads/image/simpleshoes_silk.JPG
Shoe Bike: http://www.electric-motorbike.net/wp-content/uploads/2011/09/Shoe-Bike.jpg
Why: www.TamraEngle.com

Friday, January 6, 2012

Your customers Rain or Shine!



What’s the best way to increase your bottom line?  Know and grow your customer-fan base.
Understanding who you are, and who your “market” is key to that success.

Today, we are going to take a look at the difference between Mainstream and Niche markets.   

Mainstream Market- Are products and services that are high demand items with a lower price point.
 Niche Market focuses on a more narrow demographic within that group, with a highly specialized market and higher price point.

I wanted to showcase some fun examples of some highly successful business's using Niche Marketing here in the SF Bay area.



The Market:  High End Foodies   
The Product: Gourmet Ice Cream

You are  hard pressed to find American’s who don’t love Ice Cream.
 Most of us probably even  have a pint or two of our favorite Hagen daz or Ben and Jerry's in the freezer. 
My lactose intolerant friends seek delicious options within the Sorbet or  Gelato offerings.
Over the past couple of years, the economy has continued to tank, however, there is a growing market of high end foodie  consumers that  regardless of the weather, which in the bay area is often overcast and cool temperatures. You will find lines of customers wrapped around the block awaiting a scoop, dish, or take home pint of the rich creamy goodness of Gourmet Ice Cream made from fresh, organic, locally produced ingredients!

I have focused on a couple of examples that are local favs:

Fenton’s Old School Creamery  - Dialing into the Old School vibe when you were a kid,  Grown up foodies bring the family and favorite dates year round to this Home foodie hangout.
‘Scream Sorbet- w/ flavors like Thai basil w/ Coconut, Strawberry shortcake, Dark & Decadent Chocolate Peanut butter and the purest Pistasio you could hope for -   $10 pint

Tara’s Organic Ice Cream-  Focusing on all organic ingredients- They don't mind if you don't live locally, you can order 4 pints and have it Fed Ex’d to anywhere in the US. For $54.00 about the same price as their competitors!

Product sold directly to retail outlets:
Jeni’s Homemade (made in ‘their kitchen) - I discovered them  at Market Hall in the  Rockridge shopping area of Oakland.  My selection was  Sweet potatoe w/ Torched Marshmellow.    Delicious Decadence to parlay some holiday flavor.  A pricy but delicious   $12 a pint, that I will be going back for more of.

Rain or shine these businesses have customers lined up for their product, on one particularly chilly 48 degree day, I noted they were able to sell ice cream to Eskimo’s!  Understanding your customers, and what they want regardless of the weather is keeping these businesses thriving, Does your business have a connection like this with your customers? Do you sell direct to consumer, or have relationships with a retail or distribution chain?   if not, now is the time to take a look at your marketing strategy.

Do you have a favorite independent business that is successfully utilizing Niche Marketing?  Tell us about it in your comment section below.






Links:


Fentons: http://www.fentonscreamery.com/
'Scream Sorbet: http://screamsorbet.com/
Tara's Organic:  http://www.tarasorganic.com/
Jeni's Homemade: http://jenisicecreams.com/